Courses
Digital Marketing
This course covers skills required in MARK 201 Digital Marketing Management
Landing Page Optimisation
Digital Marketing Planning
Design Principles
SEO
Rocketspark
SEMRush
SEMRush for Digital Marketing
Website Building
Flint-AI with Rocketspark
Consumer Behaviour
This course covers skills required in MARK 202 Consumer Behaviour
Segmentation
The Consumer Decision-Making Process
Perception and the Senses
Business Report Writing
Personality and Self
Learning and Attitude Formation
Social and Cultural Influences
Market Research
This course covers skills required in MARK 203 Market Research
Qualitative Research and Analysis
Interviewing Techniques
Sampling Techniques
Quantitative Research and Analysis
Surveying Techniques
Strategic
Marketing
This course covers skills required in MARK 303 Strategic Marketing
Business Definition and Scope
Macro and Microenvironment Analysis
Internal Capabilities
Critical Success Factors
Brand Management
This course covers skills required in MARK 323 Brand Management
Brand Elements
Points of Parity/Differences
Brand Positioning
Consumer Based Brand Equity