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Digital Marketing

Create a basic landing page with the Rocketspark Platform

Module 1

This module covers:

  • Logging into Rocketspark

  • 5 Landing Page Elements

  • Digital Marketing Plan

Module 2

This module covers:

  • Assignment 1 Overview

  • 5 Landing Page Elements

  • 7 Design Principles

  • Navigating the Rocketspark Platform

  • Small Group Activity

Module 3

This tutorial covers:

  • Drop in session

  • Tutorial Schedule

  • Checklist

  • Report Structure

  • Tutorial 4 Expectations

Module 4

This module covers:

  • SEMRush

  • Assignment Overview

Module 5

This module covers:

  • Drop In Session

  • Keyword Metric Definitions

  • Domain Overview Definitions

  • Assignment 3 Instructions

Module 6

This tutorial covers:

  • Google Analytics

  • Ecommerce

  • Flint

  • Extra Integrations

This course has been designed with Victoria University of Wellington student's enrolled in MARK201: Digital Marketing Management in mind.

 

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